Welcome to your go-to guide for the Xero Global App Awards 2026. This guide is designed to help you to prepare strong submissions and rally your communities for the People’s Choice Award.

📝 Submission tips

You only need one entry per app. Within that entry, you can:

• Select all award categories that apply (you can enter more than one)

• Select every single region where your app is available (Asia, Australia, Canada, Ireland, New Zealand, South Africa, the United Kingdom and the United States)

When completing your submission:

• Follow the guided prompts – they’re there to help

• Tailor your answers for each category and region

• Highlight your differentiators, such as unique features, technology, customer success stories or market fit

• Be concise and clear – clarity matters more than word count

❤️ People’s Choice Award

The People’s Choice Award is entirely in your customers’ hands. This is your chance to energise your community and encourage nominations.

We’ve created a toolkit below you can personalise and share with your users to help spread the word.

📅 Key dates and eligibility

• Entries open: 20 April 2026 to 10 July 2026

• Finalists and winners announced: August 2026

To apply, your app must:

• Be listed on the Xero App Store (cannot be a Xero-owned app or bank feed app)

• Have at least five reviews with an average rating of 3 stars or higher

Toolkit

Use this toolkit to encourage your community to nominate your app for the People’s Choice Award and help it get recognised globally.

• Email template to reach your users

• Newsletter blurb to include in your communications

• Social posts to share updates with your network

📧 Email template

Subject line options:

• Help us win the People’s Choice Award 🏆

• Your support could make us a People’s Choice finalist 🎉

Body:

Hi [First Name], 

We’re excited to share that [App Name] is in the running for the People’s Choice Award in the Xero App Awards 2026! 🎉

These awards celebrate the apps making a real impact for small businesses and practices worldwide. The people’s choice award is completely powered by the Xero community – which means your nomination counts.

It only takes a minute, and every nomination helps us get closer to being recognised on a global stage.

👉 Nominate [App Name] here. 

Nominations are open from 20 April to 10 July 2026.

Thank you for your support and for being part of our journey. We wouldn’t be here without you!

Best regards, 

The [App Name] team

📰 Newsletter blurb template

We’re thrilled to be part of the Xero App Awards 2026! If our app has made a difference to your business, please support us by nominating us for the People’s Choice Award.

👉 Vote for us here before entries close on 10 July 2026.

💬 Social post template

LinkedIn

We’re excited to share that [App Name] is eligible for the Xero App Awards 2026 – People’s Choice Award 🎉. If our app has helped your business, we’d love your support. Nominate us today! 🗳️

👉 Vote for us  here before entries close on 10 July 2026.

#XeroAppAwards #Xero #SmallBusiness #Innovation

X, Facebook and Instagram 

• “We’re in the running for the #XeroAppAwards 🎉 Nominate [App Name] for the People’s Choice Award 👉 Nominate us here before 10 July 2026.”

• “Love using [App Name]? Show your support by nominating us in the #XeroAppAwards People’s Choice! 🗳️Nominate us here before it closes on 10 July 2026

Social tile templates 

Template (generic with no app logo for quick use)

Download social tile here.