Unlock the benefits of the Xero app partner program

All Xero app partners gain access to technical and marketing support, resources and opportunities. As you grow, additional benefits come your way.


Partnering for growth

Get connected

Get listed on the app marketplace and access free support and resources.

Get noticed

Create buzz and awareness within our customer and advisor community.

Grow your app

Unlock unique marketing and product opportunities to accelerate your growth.

App partner program requirements

Active connections to Xero<100100+1,000+3,000+
Marketplace rating-Minimum 10 reviews
**** average
Minimum 25 reviews
**** average
Minimum 50 reviews
**** average
Annual connection growth-≥50%See belowSee below
Annual connection growth--≥50%≥50%
Xerocon event sponsorship-1 or more2 or more2 or more
Tracked referrals to Xero-≥20% of new connections≥20% of new connections≥20% of new connections

App partner program benefits

Get connected
Xero app certification****
Xero app marketplace listing**Featured tile listingFeatured tile listing
Access to the Xero marketing toolkit****
Quarterly app performance update****
Developer community forums and events**VIP inviteVIP invite
Get noticed
Eligible to participate in partner awards***
Eligible to feature on Xero comms channels***
Grow your app
Priority for recommendation by Xero**
Priority access to new API functionality**
Eligible for joint sales and marketing campaigns**
Eligible to participate in the app partner advisory group**
Eligible for inclusion in education activities**
Eligible to use preferred app partner branding*
Annual API roadmap deep dive with a Xero developer evangelist*
Assigned partner managerXero HQ apps onlyAll apps

For definitions of these requirements, or for more information about the app partner program, see our FAQs.

Get started now

Get going with Xero as an app partner

If you've built a great app that integrates with the Xero API and you’d like the credibility boost that being recognised by Xero gives, then become an app partner today!

Become a partner