Becoming an app partner

Partner with us to join our ecosystem of over 800,000 small business owners and over 10,000 advisors around the world. Together we will shape the future of small business software.

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Steps to becoming a partner

1. Register to be an app partner

Register your interest in the partner program and the developer relations team will be in touch to discuss further.

2. Integrate your product with Xero Public App

Check out our getting started guide for all the info you need to get started with the Xero API.

Once you’re a bit more familiar with our API we suggest you contact the Xero API team to discuss your intended integration in more detail. We can cover off any questions you have with Xero and the Xero App partner programme.

We recommend you take an iterative approach and focus on getting a first version up and running with the basics as quickly as you can. If you have any questions during your development please don’t hesitate to contact the API team.

3. Demonstrate your integration to us

Once you’re ready with your integration, arrange a time with us to see a demo so we can make sure you have the best advice and assistance while building your integration. If everything looks good, we’ll upgrade your Xero app to our Partner API. Ensure you've been through our integration best practices guide before you book in a review session.

4. Formal review of your integration

Once your integration is complete, we'll begin the formal review portion of the certification process.

Before you submit your application for a formal review, ensure you have

When you submit your application for a formal review, include a set of login credentials and a list of actions (steps necessary to test the features of the integration). We will provide feedback and work with your team until all issues have been resolved.

5. Run a pilot test with Xero customers

Your integration will need to be tested in the real world with a range of Xero customers. Depending on the complexity of your integration, the pilot will need to run until we’re comfortable the solution is working well with a sufficient number of customers. The easiest way to find beta users is to reach out to your existing customers and determine which of them are already using Xero.

6. Have sufficient end user documentation

Your support documentation should include an overview of the integration, setup details, a data flow diagram, general usage instructions and FAQ’s. You can view an example of the support documentation requirements for add-on partners here. Your support documentation should be publicly accessible, as Xero support staff may need to direct customers to it. Support documentation should be updated in line with any changes made to your product and/or integration.

7. Produce a landing page

When we’re comfortable you’ve completed our requirements above the next step is producing a landing page to be linked to from the Xero App marketplace. The landing page for your website should contains details of:

  • The scope of the integration – the features and benefits to customers
  • Links to setup details, general instructions and FAQ’s
  • Use the 'Xero Connected App' logo

The full list of partner landing page guidelines are available here.

Full details and sample content for your landing page can be downloaded here. You will need to get Xero to review your landing page before you launch this.

8. Publish your integration in the Xero Marketplace

Congratulations, it's time to get you listed in the Xero App Marketplace!

We will need to collect a few details about your application to setup your listing. Fill out the Partner Listing form to start the listing process.

Some of the details you will need to supply are:

  • A copy of your logo for your listing in the Xero app marketplace. Our preferred file formats are .svg, .ai or .eps. However if you can’t supply these, high resolution .png, .jpeg or .pdf file formats are acceptable.
  • Your logo will be displayed in white on a coloured background of your choosing. Please supply us with the HEX code for the background colour, eg. #13b5ea.
  • Description text: maximum length of 150 characters including spaces.

9. Promote your integration

Next up we will publicise your integration internally to our sales & partner teams. Your listing in the marketplace will promote you to both our business users and our accounting and bookkeeping partners.

Once your application is listed is in the marketplace, we encourage you to promote it far and wide! Twitter, LinkedIn, Facebook, EDM's and blogs posts.

Just note, you must get permission before using the Xero Partner Logo in any online or offline marketing materials. And ensure you're always using the 'Xero Add-on Partner' logo, not the standard Xero logo.

We’re here to help so if you have any questions about becoming a partner please let us know.

Register to become an
App Partner

Use the same one as your Xero login if possible