Here’s a brief guide covering how we measure referrals in the Xero app partner program.
Xero uses XTID codes to track where a new customer has come from. An XTID code is a unique piece of text added to any link pointed back to Xero.com. Putting an XTID code in your landing page URL places a 30-day cookie in your user’s browser. Then, once that user goes to a web page on the Xero website, for the next 30 days we’ll recognise them as coming from you. If the user signs up to a Xero trial via that browser within those 30 days, it’s tracked as a signup that came from you.
App partners can view their XTID code in the app details screen on developer.xero.com. View yours at developer.xero.com/myapps/
Use an XTID code anywhere you link to xero.com (e.g. from web pages, social campaigns, or email).
We recommend linking to our signup page with a call to action button, from your website or inside your app, using the text “Try Xero FREE”. This should be placed above the fold and alongside the button to trial or signup to your app. An example is below:
www.xero.com/signup/?xtid=x30yourapp (please do not use this exact URL)
We have carefully crafted the UX within Xero.com to best cater for any questions your customers may have, so it’s a great place for them to start their journey with Xero, whatever their needs.
The more disciplined you are in using these codes, the more accurately we can track referrals from you, which can count towards your tier in the Xero app partner program.
Now it’s also possible for you to include a Xero signup button directly within your app. This makes it easier to grow your referrals to us, while giving your customers a more seamless experience. Via a signup button your subscribers can go straight to a pre-populated signup page in Xero from your app screen, which is embedded with an XTID. Check out our documentation to find out more. If you have any further questions, please email us at firstname.lastname@example.org.